Presentation on the development of Plan A at the 2016 National Sexually Transmitted Disease Prevention Conference
September 20, 2016 –Older adolescent African-American and Latina females experience disproportionately high rates of unintended pregnancies and STDs. We created a new video intervention for this population by adapting the model created for Safe in the City, a soap-opera style video found to reduce STD infections among clinic patients by nearly 10%. We developed Plan A from 2015 to 2016, using an iterative process including a reproductive health clinic staff survey (n=8) and feedback from several subject matter experts. The target audience of African-American and Latina women age 18-19 provided input throughout program development, beginning with 3 focus groups and subsequently through a 9-person review panel that provided detailed feedback on multiple script drafts and program elements. We hired a professional screenwriter and production company to produce a television-quality video. Safe in the City provided a model to create a new entertainment-education intervention for a different audience and to address pregnancy prevention as well as STDs. Heavy target audience involvement, input from stakeholders, and an iterative process were vital to developing the video. Plan A will be evaluated in a randomized controlled trial from 2016 through 2019.
An Adaptation of Safe in the City to Prevent STDs and Unintended Pregnancies Among Older Adolescents
Plant A, Montoya J, Coyle K, Gaarde J, Rietmeijer C. Poster presented at: 2016 STD Prevention Conference; September 20-23, 2016; Atlanta, Georgia.